As we like to put it, it's the content that will bait and hook leads, reel them in, and eventually transform them into a customer. The Buyer Journey: For each persona, you will walk through the awareness, interest, desire, consideration, and decision stages.Sometimes, it's not pretty, but through this exercise, you can identify tactics to improve or enhance the customer experience. You can see the brand experience from their point of view. Customer Journey Map: The Customer Journey Map exercise puts you right in your customer's shoes.Using all of this information, you can get a clearer idea of the fears, hesitations, frustrations, and assumptions that your customers make about your company and industry. Business Model Canvas: The Business Model Canvas is a one-page document that walks through the core problems, experiences, and trigger events that lead to your solution.This Buyer Persona Template From HubSpot helps you accomplish that. You should only focus on the most critical aspects of your customers. No one on your marketing team is going to leaf through 6-7 pages of insights whenever they need some guidance. Buyer Personas: A lot of teams go too far with buyer personas, with a lot of information that isn't particularly useful or relevant.These templates will help you Refine Buyer Personas, and include: It's difficult to focus on all of them, which is why we use concise strategy templates. That sounds like a tall order since there are so many attributes that make up your customers. To build a website that will drive conversions and attract new visitors, you've got to understand your ideal customers. Ensure that your entire team is on the same page and ready to tackle the project as a single unified force. This stage is also where you’ll want to set up a timeline and establish the various phases of the project. ![]() We recommend HubSpot, but as long as you’re picking a tool that you know works for your team, you’ll set yourself up for victory here. The Right Tools: If you don’t have the right website platform in place, building an incredible website will be harder than it needs to be-if not utterly impossible.Ensure the person leading your website project team is the person you want at the helm. The Right Leader: No project can proceed in an organized fashion without a project manager.The Right Team: Do you have the all-star players you need to create an amazing website? You’ll need developers, designers, copywriters, and team members capable of analyzing performance to get off on the right foot.You can accomplish this be ensuring you have three vital elements in place: ![]() With the following steps, you can Build A Website project plan that keeps you on track and aligned with your overall business objectives.īefore you get too deep into your website project, take a beat to ensure you’re setting yourself up for success. The website project plan is your North Star. But, with it, you can build and launch a high-performance website without unnecessary struggles. Why do you need a website project plan? Simply put, you need a website project plan because, without it, you'll be in for a long, hard journey. Some people call it the website project plan. ![]() And, without a map, you could get frustrated and lost. You have to start with the Customer Story and move on from there. ![]() People invest thousands of dollars on "pretty" and then come to us needing help sometimes the same year they launched their new website.īecause a website that drives customers requires a whole lot more than pretty graphics. If you don't believe me, you are free to try it out. What you'll discover is that it doesn't perform - as in, your customers don't engage with it, they don't become leads, and it doesn't drive an increase in paying customers. If you want pretty graphics, just download a template and try to replicate the graphics. It's way more than that - or at least it should be. The most common misconception that leads to a messed up website project, is thinking website design is only graphical.
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